Price increases helped revenue stay ahead with an increase of 37.7 per cent to SEK 1,757 million in the first quarter. Operating profit rose by 13.1 per cent to SEK 232 million.
“Price adjustments in the Com Hem segment were successfully implemented as customers are willing to pay more for higher quality of service,” explained Nilsson. “Despite price adjustments in the quarter our customer base grew by 7,000 in the segment. This was made possible by product improvements in 2016 such as the introduction of Com Hem Play as a core part of all of our DTV packages with added support for Chromecast, introduction of our new router and a speed upgrade for most of our customers with 50 Mbps.”
The addition of broadband to DTT platform Boxer brought in an additional 3,000 broadband RGUs, but unique subscribers fell by 16,000 to 479,000 while RGUs fell by 13,000 to 498,000.