Eutelsat has expanded its cable reach into over 50 million homes across the Americas.
According to the company, it is carrying out a far-reaching antenna seeding programme to allow broadcasters across the Americas to enhance their reach and cable operators to enrich their offer via Eutelsat’s premium video neighbourhoods at 65 degrees West and 113/117 degrees West.
Eutelsat adds that the programme boosts opportunities for broadcasters to distribute their content and will further anchor the Eutelsat 113 West A and Eutelsat 117 West A satellites in Latin America’s cable market with 100% penetration of tier 1 and 2 operators. The latter amount to over 32 million homes.
Furthermore, through the same initiative, Eutelsat 65 West A is poised to achieve 100% penetration of Brazilian cable operators, allowing Eutelsat’s key satellite for Brazil to reach over 18 million homes.
Both programmes, due to be completed by the end of this year, will allow Eutelsat to further position itself in the Americas broadcasting market, where it already has significant reach. Key customers across these neighbourhoods include Televisa, Thema and SPI.
Eutelsat is exhibiting at booth SU3421 at NAB.
