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Swiss 1 to launch in Switzerland

April 20, 2017 08.23 Europe/London By Jörn Krieger

Swiss 1, a new commercial TV channel from Switzerland, plans to launch on June 8, 2017.

With original productions in the areas of entertainment and sports, national and international documentaries as well as portraits of personalities, the free-to-air channel mainly targets viewers between 15 and 59 years of age.

Swiss 1 will be distributed in HD quality via cable and IPTV and reach 95% of the households. A video-on-demand service is also planned.

The operator of Swiss 1 is Swiss production company Leguan Productions, the advertising slots will be marketed by Goldbach Media.

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Filed Under: Cable, Channels, Distribution, HDTV, IPTV, Newsline, Platforms Tagged With: Goldbach Media, Leguan Productions, Swiss 1, Switzerland Edited: April 20, 2017 17:58

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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