TiVo is introducing enhanced metadata packages that incorporate themes, keywords, images and related programmes.
It wants to help broadcasters increase the visibility of their back catalogues.
“Studios, broadcasters and networks make large investments to bring the most compelling content to their viewers, but they frequently have large untapped back catalogues that are not being maximized against an increasing number of fragmented distribution opportunities,” said Roz Ho, senior vice president and general manager of metadata, TiVo. “By analysing these catalogues, TiVo can build stronger connections and deliver enhanced metadata that will better optimize the content for greater discoverability.”
Through its Knowledge Graph Engine, TiVo is able to identify relevant connections between content along with the strength of the relationship, enabling search and recommendation systems to present related content when appropriate. For example, articles on a content producer’s web properties can now be mapped to informative profile pages, creating more opportunities to consume media.
It can also pull up details of content that’s trending on social media on a regional basis.
