Vaghela was previously the subscription management company’s chief marketing officer. Guthrie, who helped establish Paywizard 20 years ago, will remain on the board.
“Bhavesh is the right man to lead the business at this point in its development,” said Paywizard’s Chairman Andrew Burke. “In the past year, we have made amazing progress in communicating just what Paywizard can do to enable pay-TV operators to more effectively reach out to subscribers, build customer loyalty and grow their businesses. That progress is now driving strong international interest in our unique approach to effective subscriber management.”
Recent business wins include contracts with Philippine cable operator Asian Vision and British app provider Jolt My Car.