beIN has entered into a partnership with TMG to fight online piracy.
Commenting on the development, Mohammad Al Subaie, executive director of commercial affairs at beIN, said: “We have appointed TMG to monitor beIN streaming piracy on a global scale.
“We are confident that TMG’s cutting-edge technologies and infrastructure will enable a strong protection of our contents and ultimately, of our rights”.
Bastien Casalta, CTO at TMG, added: “Social networks and user-generated content websites have become straightforward places for fans to share content they don’t actually own the rights for.
“And aside from those, new pirate sites are launched on a regular basis, providing millions of users with illegal access to live sports, especially in Europe, North Africa, the Middle-East and Asia”.
The global partnership will entail content detection, monitoring, source identification, intelligence gathering, investigations and enforcement. Al Subaie added: , “The variety of internet channels, the array of infringements and the evolving nature of piracy necessitated a 360-degree approach”.
beIN will be provided with a complete view of online content usage, which will serve as a basis for analysis. Casalta continued: “Focusing your efforts on the right targets, as well as choosing the right course of action, are key success factors in an effective anti-piracy strategy.
“Our job is to provide beIN with a comprehensive toolbox, and the means to use it”.
Concrete measures taken by the new partnership will include live content removal, pirate link takedown and ultimately, legal action to close non-compliant websites permanently. “It will become much more difficult – and risky – for one to indulge in pirating beIN SPORTS’s premium content over the coming years”, said Casalta.
