Altice will launch a new thematic channel named My Cuisine in June.
Offre Media reports that it will be distributed in France, Portugal, Belgium and Luxembourg. Furthermore, it will form part of a 360 degrees media brand ecosystem that will also include a print magazine and digital versions, including a mobile app and recipe blog.
My Cuisine will offer both its own content and that from external partnerships, such as the one it currently has with FreemantleMedia. The latter will produce programmes over a three-year period with Jamie Oliver and targeted at France and Portugal.
The channel will be offered exclusively by SFR in France, Belgium and Luxembourg. It will also be made available in Switzerland and Francophone Africa, as well as by Lifestyle in Portugal.
Significantly, Altice already operates a cookery channel in Israel.