French OTT operation Molotov says it’s bringing a younger generation to television.
Six months after its launch the platform has passed the one million user mark with an average age of 35 years. In television as a whole the average is typically 51.
Moltov launched six months ago on Apple TV, followed by Android in November, and the first connected TVs a month later.
40% of its users connect via smart phones, a further 40% through tablets and computers and 20% on TV. The service is used for an average of 80 minutes per day with usage ranging from 40 minutes daily on smartphones to 160 minutes per day on TV screens.
“Molotov’s particularly young audience and the rapidity of its adoption demonstrate the attractiveness of the service for the new generation, whose link with television is reinforced,” says co-founder Pierre Lescure, the former Canal+ executive.
Molotov says it’s in discussion to further widen its programme portfolio.
