The broadcaster is looking to broaden its engagement with younger, so-called digital first audiences, and give Sky Media an outlet for offering brand-safe digital opportunities to advertisers.
Matt Heiman, Founder of Diagonal View said: “The Diagonal View team and I are excited to join forces with Sky. Our social channels complement Sky’s current portfolio – the prospect of our incredibly popular Football Daily channels collaborating with Sky, whose pedigree in this space is unrivalled, is extremely exciting. Sky brings rights, expertise and scale.”
Digital First achieved over one billion views over the past 12 months and it’s hoped these will help Sky achieve its goal of becoming a top five social destination for sport in all its territories and globally.
Barney Francis, Managing Director of Sky Sports, said: “Last year Sky Sports reached one in five of the UK & Ireland’s total digital population and this acquisition will further our ability to reach new social audiences. The breadth and diversity of sports that Sky has rights to, combined with Diagonal View’s track record in building audiences from scratch will be a powerful partnership; benefitting customers and advertisers alike.
Diagonal View has a dedicated online audience of over 15 million subscribers, ranging across content as diverse as quantum physics to The Fresh Prince of Bel Air; military history to unexplained phenomena. Its main sports channel, The Football Daily, reaches hundreds of thousands of fans on a daily basis.