TV Everywhere (TVE) services are now available to almost three-quarters (72%), or 130 million, of all pay-TV subscribers in Europe, according to Dataxis.
It adds that the first pay-TVE were launched in 2010/2011. At that time, they were often available only in-house and frequently charged by operators.
Today, they are considered as a retention tool for pay-TV operators. They are available outside home, and in 95% of cases they are available free of charge as part of basic TV packages. Mostly small and medium operators have yet to create an offer for their customers.
Dataxis says it believes that the next step for pay-TV operators is to better integrate OTT in their global strategies and launch new pure OTT offers.
Initially, TVE were developed in parallel and alongside legacy offers. As next generation, fixed broadband (FTTH, VDSL, fibre cable) and 4G becomes more prevalent in European markets, it is only a question of time that pay-TV operators unify their TV & video offers under OTT technologies.
