Known as ANT1 NEXT (“Antenna Next”), it is available for €2.99 a month and includes a range of exclusive programming as well as popular boxsets and catch-up content.
Commenting on the development, Antenna Group MD Pete Smith said: “We are delighted to be launching our new SVOD service in Greece following the huge success of our TVOD platform last year. Viewers want more flexibility in how they consume content and ANT1 NEXT allows our audience – particularly the younger demographic – the opportunity to watch an episode of their favourite show before it airs on our linear channel or to catch-up on one of our primetime entertainment programmes.”
He added: “We are investing heavily in our digital brands and operations to make sure that our audiences in Greece and internationally are able to access our content in a variety of ways. We were the first broadcaster in Greece to launch such a service and we will continue to invest in content and technology to make sure that Antenna Group leads the way in innovation and viewer experience.”
ANT1 NEXT initially launched as a TVOD service in 2016.
Antenna Group also operates web TV platform Netwix, the first service of its kind in Greece, and has partnered with Vice Media in the region.