Virgin Media has launched its first TV advertising campaign since it unveiled the new Virgin fibre brand.
The multi-million pound campaign will run for 14 weeks across TV, online, print and OOH (Out of Home). The TV ad made its first appearance on Friday 24th March during Coronation Street on ITV and Gogglebox on Channel 4.
The campaign, created by BBH London, is designed to show the entertainment capable of being delivered through Virgin Media’s cables. Set to the soundtrack of “Misirlou” by Dick Dale & The Del Tones, the film features appearances from Usain Bolt, Iron Lord Hunter from Activision’s Destiny game, Southampton FC and Donatello from Nickelodeon’s Teenage Mutant Ninja Turtles.
Kerris Bright, Chief Marketing Officer at Virgin Media, said: “Red Hot is our north star for judging creativity and our new campaign delivers this in spades. If entertainment could choose its fibre – it would choose Virgin fibre. Our campaign coincides with the launch of VIVID 300 – our top speed – and the refresh of our bundles. Our entry speed is VIVID 100, meaning we start where our competition stops.”
The film was shot by award-winning director Sam Brown, through Rogue. It was shot in a bespoke tunnel in Budapest spanning 200ft. It will be accompanied by print and online activity planned and bought by Manning Gottlieb OMD.
The full TV advert can be viewed here:
