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Mexico defies Latin America’s pay-TV torpor

March 19, 2017 18.30 Europe/London By Robert Briel

Mexico overtook Brazil in 2016 to become Latin America’s largest pay-TV market, despite Brazil having twice as many TV households.

Brazil has been losing subscribers since November 2014 whereas Mexico has benefitted from strong adoption of prepaid satellite TV.

Mexico will strengthen its position, taking 30% of the region’s pay-TV subs by 2022, with Brazil accounting for a quarter of the total, according to the Latin America Pay TV Forecasts report.

There will be 83.47 million pay-TV homes in Latin America by 2022 – up by 10.5 million on 2016’s 72.96 million. By comparison, more than 31 million pay-TV subs were added between 2010 and 2016.

Pay-TV revenues in Latin America [subscriptions and PPV] will grow by only 7.7% (or up by $1.4 billion) between 2016 and 2022 to $19.87 billion.

Brazil ($6.9 billion in 2022) will remain the top country by pay-TV revenues by some distance, followed by Mexico ($3.2 billion) and Argentina ($2.2 billion). Brazilian subscription rates are much higher than Mexican ones (which are low largely due to the popularity of prepaid satellite TV).

Two operators dominate pay-TV in Latin America. America Movil had 14.61 million pay-TV subscribers (mostly under its Claro brand) by end-2016 and DirecTV/Sky had 20.49 million. These two companies accounted for 48% of the region’s pay TV subscribers by end-2016.

For more information on the Latin America Pay-TV Forecasts report, please see the Broadband TV News webshop.

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Related

Filed Under: Editor's Choice, Newsline, Research Tagged With: Digital TV Research, Latin America, Mexico, Simon Murray Edited: May 11, 2017 19:55

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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