Eleven Sports is entering the US market following the acquisition of certain distribution assets of One World Sports.
With the acquisition of certain One World Sports’ distribution assets, the US network is available to 50 million homes through carriage deals including, but not limited to: AT&T, DIRECTV, Verizon, Charter and NCTC.
Eleven Sports will build a strong portfolio of rights in the US from sports including cycling, ice hockey, basketball, soccer, rugby, lacrosse, cricket, drone racing and other millennial-focused sports, with specific information about those rights being made public in the near future.
Eleven Sports is already available in five territories across Europe and Asia and will position itself in the US as the sports network For the Fans, where emerging and established sports will be combined to provide engaging and compelling action tailored towards the millennial generation. Featuring sports content that is not readily available, Eleven will be the network for “under-represented fans who are looking for unique and different events and ways to consume their favourite sports.”
“Entering the US market presents a significant moment for Eleven and a fantastic opportunity that is aligned to our core strategy to reach and connect with millennial fans everywhere with refreshing and exciting content,” said Marc Watson, Executive Chairman, Eleven Sports enters US market and Aser Media, Eleven’s parent company.
“By breaking into the US market, we are opening the door to 50 million more fans from day one and we are committed to providing them with live action and unique insight into sports content that is both engaging and tailored to suit fans’ specific interests.”
“Following our launches in several other countries over the past two years, we have seen fans gravitate towards our content thanks to our strategy to deliver content tailored to specific markets in a fan-friendly way. We know that there are fans in the US who are underserved by the current sports networks and we are ready to give the fans what they want,” said Danny Menken, group managing director, Eleven Sports.
“This is an incredibly exciting time for us and a great opportunity to grow our global offer.”
