4Sales has announced the first ever 360° interactive VOD ad format, allowing All 4 viewers to immerse themselves in advertisers’ creative.
Launch partner Honda will see viewers take a new virtual test drive of the new Honda Civic, while South African Tourism will enourage step inside Neighbourgoods Market in Johannesburg.
Viewers to Channel 4’s on demand service All 4 canexperience both ads in their entirety by dragging their mouse to rotate the screen in order to discover new perspectives and explore every angle – placing them at the centre of the creative.
David Amodio, Channel 4’s Digital and Creative Leader said: “Ad 360 enables All 4’s audience to engage with brands in a new and exciting way using the latest developments in 360 degree content creation, strengthening our existing suite of innovative digital ad products.”
Developed by video technology partners Innovid, Ad 360 is the latest addition to 4Sales’ market leading suite of interactive digital ad formats including Ad Spot; Ad Pause; Ad Bloom; Ad Elect; Ad Extend; Ad Frame; Ad Link; Ad Shop; Ad Journey and Ad 4 You.
Tolene van der Merwe, UK Country Manager, South African Tourism said: “The response we’ve already received to the 360-degree videos we’ve posted on our social media channels proves to us there is a real demand for and delight in this content. Using immersive content like this helps us to really showcase South Africa and engage with our audience.”
Alongside Honda and South African Tourism’s agencies Dentsu Aegis Network and UM, the ideas were developed through 4Sales’ creative approach PL4Y – both a culture and practice through which briefs are interrogated more ruthlessly in order to identify the best possible way Channel 4 can add value to a brand.
