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Subscriber erosion pulls on US top 10

March 9, 2017 18.02 Europe/London By Julian Clover

The top 10 television service providers between them lost almost one million subscribers in 2016.

According to the informitv Multiscreen Index the installed base shrank by 937,000, accounting for a collective 88.69 million television customers, an annual loss of 1.05%. However, mergers and acquisitions kept the boat afloat with the number of subscribers rising as a result.

“The names and rankings may change but despite losing nearly a million subscribers between them, the top 10 services have 1.54 million more television subscribers between them than the top 10 a year ago,” said informitv analyst Dr Sue Farrell.

Comcast gained 161,000 television customers in 2016, with net additions in three of the four quarters, compared to a net loss of 36,000 over the previous year. DIRECTV added 1.23 million television subscribers in the United States in 2016, gaining every quarter, although the AT&T U-verse service of its parent company lost 1.36 million over the year. Verizon Fios shed 1.13 million television customers in 2016, largely through the transfer of 1.18 million customers to Frontier Communications in April.

ServiceParent companyPlatformChangeChangeSubscribers
yearquarterm
1ComcastComcast Communications CorporationCable1610008000022.51
2DIRECTVAT&TSatellite122800023500021.01
3Charter SpectrumCharter CommunicationsCable-226000-5100016.84
4DISH NetworkDISH Network CorporationSatellite-2260002800013.67
5Verizon FiosVerizon CommunicationsTelco-1133000210004.69
6AT&T U-verseAT&TTelco-1361000-2620004.25
7OptimumAlticeCable-166000-1210002.43
8FrontierFrontier CommunicationsCable865000-840001.42
9SuddenlinkAlticeCable-52000-80001.04
10MediacomMediacom CommunicationsCable-27000-60000.83
-937000-16800088.69
Television subscriber numbers at the end of December 2016 for the 10 leading pay-television services in the United States that report figures.

Source: informitv Multiscreen Index

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Filed Under: Newsline Edited: 9 March 2017 18:02

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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