Digital natives are focussing in on particular genres, more on drama, and seemingly less on traditional sport.
Hala Bavière, SVP Business Development, Vivendi, told Cable Congress delegates how Studio+ was developing short-form content in ten minute long episodes, created for viewing on the mobile.
“More and more people are watching short form videos on your mobiles and when you zoom into millennials two-thirds are watching everyday,” she said.
“When we tested Studio+ in the US it appealed to all segments. It’s about bringing the content to people on the platform they want to watch it on, it’s not about digital natives,” added Gabriel Catrina, Chief Strategy Officer, MTG.
Catrina has been looking at esports, coverage of video games, played in a stadium environment.
30 per cent of viewers are not playing the games, but want to watch the tournament and according to Catrina a $500 million industry.
In Q1 in Sweden more people are watching esports on-line than the traditional sport and not just millennials.
