The move marks the return of ESPN to the African continent and will be followed by the launch of an African edition of the ESPN website and mobile app by Kwesé and ESPN later this year.
Commenting on ESPN’s launch, president and CEO of Econet Media Joseph Hundah said :“This is a real game changer. In ESPN we have a collaborator that enhances our offering to our viewers. We have always aimed to deliver premium sports programming and we continue to bring the best to our sports fans, through our acquisitions of top-shelf sports rights and our investment in our platforms and in how we deliver our programming whether through pay-TV, FTA or digital mobile platforms. The launch of this channel is significant as it cements our place as a leading provider of sports programming in Africa”.
Russell Wolff, executive VP and MD, ESPN International, added: “We are thrilled to be working with a fellow innovator like Econet to bring ESPN and SportsCenter back to television screens in Africa and expanding the Kwesé and ESPN digital connection with fans. This launch is just the beginning of how these two great companies will serve fans (in) Africa.”