Viasat World’s female-skewed entertainment channel Viasat Life has launched today (March 7) on DStv and Gotv in Africa.
It has made its debut as part of the rewards offered on MultiChoice’s brand new customer loyalty programmes, DStv Thanks and GOtv WOW, also launched on March 7.
Viasat Life made its debut in Africa on January 2 this year. Aimed at young families and kids and adults afed 25-49, almost 75% of its content consists of exclusive premieres.
Commenting on the latest launch, Emma Jones, VP of commercial affairs, said: “We are extremely excited about launching Viasat Life on DStv, and spreading our audience reach ever-further across 43 African territories. With its aspirational style of programming, featuring big names from the worlds of food, fashion, movies and music, we believe Viasat Life will resonate with audiences across Africa.”
Brand De Villiers, CEO of MultiChoice Africa, added: “We’re delighted to launch this exciting channel as a reward for our loyal customers. Viasat Life will not only enhance our customers’ television viewing experience but also solidify their connection to our platform through the DStv Thanks programme. We will continue to bring more value and quality entertainment to our valued customers to show them our appreciation for their ongoing support.”
