The Russian broadcasters CTC Media and National Media Group (NMG) have extended their cooperation in the area of TV ad sales.
Under the terms of an agreement between the two parties, CTC Media’s sales house Everest is now providing services to two channels – Ren TV and the Fifth Channel – operated by NMG.
In total, in now sells airtime for six channels, including CTC Media’s CTC, Domashny, Che and CTC Love. Together, they account for 25% of all viewers aged 10-49.
Everest was established in 2010 following amendments to the law “On Advertising” designed to curb Vi, which effectively monopolised the ad sales market in Russia at that time.
