LRG’s new report On-Demand TV XIV. also shows that 30% of households are using two of the services, and 14% using all three.
The survey found that 54% of adults report that they have Netflix in their household, while 53% have a PVR. This is the first time that households with Netflix (including those sharing passwords) have surpassed the level of those with a PVR. In 2011, 44% of TV households had a PVR and 28% had Netflix.
These findings are based on a survey of 1,211 households throughout the United States.
Other related findings include:
64% of households get a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu — 51% of all adults stream any of these services on a monthly basis
23% of all adults stream Netflix daily — compared to 6% in 2011
81% of Netflix streaming users watch Netflix on a TV set
64% of pay-TV subscribers have a DVR — compared to 49% in 2011
60% of PVR households have DVR on more than one TV — compared to 33% in 2011
65% of all cable and Telco video subscribers have used VOD from their current provider
58% of all cable subscribers used VOD in the past month — compared to 42% in 2011
“On-Demand and time shifting TV services like PVR, VOD and Netflix have permanently changed the way that people can watch TV. Today, over 50% of households have aPDVR and, for the first time in the fifteen years of this study, over half of households have Netflix,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. ”
Yet traditional TV viewing still exists. For example, 46% of adults agree that they often flip through channels to see what’s on TV.”