Sony BBC Earth is a premium factual entertainment channel from MSM Worldwide Factual Media, a joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide.
Sony BBC Earth will be available in both SD and HD in English, Hindi, Tamil and Telugu.
“Sony Pictures Networks is known to create compelling and differentiated brands across all genres that it operates in,” said NP Singh, CEO, Sony Pictures Networks India.
“Nurtured as a JV partnership, Sony BBC Earth, combines the strengths of both partners; including fascinating content, estimable brand equity and superior sales and distribution prowess. This gives Sony BBC Earth a distinct positioning and watchability. I am confident that this channel will be a major player in its category.”
“This joint venture is a pioneering model for us in global markets,” added Paul Dempsey, president Global Markets, BBC Worldwide.
“By working with a respected local partner of the calibre of Sony Pictures Networks, we look forward to bringing BBC Earth’s world class content to a new audience who we know has a huge appetite for premium factual programming.”