TV4 Entertainment andall3media International , have announced a new venture that sees TV4’s platform expertise join with all3media International’s programme content.
The strategic partnership will launch OTT channels across multiple genres, with the first offering – a yet-to-be-named channel featuring Home and Garden themed programming – debuting in Spring 2017. TV4Entertainment and all3media International are expected to collaborate on additional themed channels exploring the diverse areas of the company’s library of content.
Throughout the course of the partnership, TV4 Entertainment will produce exclusive original content for each channel, with all3media International having first-look rights to co-produce, finance and globally distribute TV4 Entertainment’s original productions in each channel genre.
TV4 Entertainment will operate each channel under its growing portfolio of over 30 OTT brands, with worldwide direct-to-consumer subscription video-on-demand (SVOD) distribution though online and mobile browsers, smartphone and tablet apps, as well as connected televisions and streaming devices such as AppleTV, Roku, and FireTV. Distribution will also extend to the Amazon Channels platform while the parties will collaborate to seek partnerships with other global digital and linear distributors.
“We are humbled and proud that all3media International chose TV4 Entertainment to partner on a series of targeted OTT channels,” said Jon Cody, Founder and CEO of TV4 Entertainment.
“This alliance represents the world’s premier original content creators and OTT distributors coming together to drive the future of television.”
Gary Woolf EVP Commercial Development at all3media International added “We are delighted to be working with Jon Cody and the team at TV4 Entertainment – the OTT opportunity has been part of our strategic planfor some years and TV4’s expertise is what makes them a great partner for us in this venture. Together, we are excited at the opportunity to find passionate audiences looking for high quality programming that really super-serves their core interests”
