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MTG, Disney extend strategic partnership

March 1, 2017 07.57 Europe/London By Chris Dziadul

MTG and the Walt Disney Company Nordic have reinforced their agreement by giving Viaplay and Viasat Film subscribers in the Nordic region early access to content from Disney, including Marvel, Lucasfilm and Disney•Pixar.

In addition, Disney Channel, Disney Junior and Disney XD will continue to be carried on the Viasat pay-TV platform in the Nordic and Baltic regions.

The agreement includes top tier first-run theatrical Disney releases, as well as worldwide box office grossing hits. Classic titles will be available through Disney Movies On Demand on Viaplay, while ABC Studios On Demand on Viaplay will give access to new and returning series.

Commenting on the development, Jørgen Madsen Lindemann, MTG president and CEO, said: “We are very pleased to be extending our relationship with Disney. With a fantastic movie slate planned for the coming years, including new animated features, live action theatricals and series within all Disney brands, extending this long term agreement means our viewers can continue to enjoy the very best films, kids’ content and series. All this while we’re making the content available as broadly as possible across platforms for any screen and any occasion.”

Casper Bjørner, country manager, The Walt Disney Company Nordic, added: “MTG is leading the way towards the future of entertainment. After decades of successful collaboration, we are completely united in our vision to deliver a world class entertainment experience together. We look forward to bringing our unique stories and characters to Viaplay and Viasat audiences, whenever they want and however they want it.”

Jakob Mejlhede, MTG EVP and head of programming and content development, said: “Disney has given us some of the most memorable characters in film and TV history, and we couldn’t be happier to bring Disney’s best first-run theatrical releases and vast content library to our Viaplay and Viasat subscribers.”

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Filed Under: Newsline Tagged With: MTG, Walt Disney Company Nordic Edited: 1 March 2017 07:57

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