Launched in March 2017 as a counter to the pay-TV platforms move to catch-up content, Freeview Play extends the DTT platform by combining live, catch-up and on demand content.
Sales of Freeview Play TVs now represent one in three of those purchased in the UK. It’s supported by over 20 leading brands including Humax, Panasonic and Toshiba, making it the most widely adopted service by manufacturers for catch-up TV.
Guy North, Managing Director of Freeview said, “I’m delighted that we have reached this major sales milestone so early in Freeview Play’s lifespan. This achievement is a testament to all our many partners whom I’d like to thank for their outstanding support. With new content, manufacturer and product enhancement announcements on the horizon, Freeview Play is on track to becoming the new normal way viewers access TV.”
The 2017 Freeview Play specification includes optional support for Ultra HD (4K) and HDR content for programmes delivered via broadband.
Technical development of Freeview Play, including product specification, is being led by Digital UK.