YouTube has clocked up another milestone with news that we’re watching 1 billion hours of its content everyday.
Once the showcase for family pets to do their party tricks YouTube has enabled broadcasters to extend their content beyond their original transmission and created its own stars.
“It represents the enjoyment of the fantastically diverse videos that creative people make every single day,” said Cristos Goodrow, VP of engineering at YouTube in a blog post. “Around the world, people are spending a billion hours every day rewarding their curiosity, discovering great music, keeping up with the news, connecting with their favorite personalities, or catching up with the latest trend.”
With over a billion users, it means the average YouTube viewer is watching an hour every day. More than half of YouTube views come from mobile devices.