The Czech company 
has taken the first step towards introducing multiscreen advertising in the country.
In a statement, it says that it has introduced a new approach for the programmatic buying of advertising space called R2B2 Multiscreen.
Using modern technology, it connects over 10 million screens in the country and offers the possibility to reach 90% of the online population and nearly 2 million viewers.
The system uses an auction model to ensure optimal and equal conditions for the purchase of ad space.
R2B2 Multiscreen is available through the shopping platform Adform.
