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Multiscreen advertising for Czech Republic

February 22, 2017 09.51 Europe/London By Chris Dziadul

The Czech company has taken the first step towards introducing multiscreen advertising in the country.

In a statement, it says that it has introduced a new approach for the programmatic buying of advertising space called R2B2 Multiscreen.

Using modern technology, it connects over 10 million screens in the country and offers the possibility to reach 90% of the online population and nearly 2 million viewers.

The system uses an auction model to ensure optimal and equal conditions for the purchase of ad space.

R2B2 Multiscreen is available through the shopping platform Adform.

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Filed Under: Central & East Europe, Newsline Tagged With: Czech Republic, R2B2 Edited: 22 February 2017 09:51

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About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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