India’s entertainment network Viacom18 has launched its flagship Hindi general entertainment channel, Colors, to Sky TV subscribers in UK in HD. The SD version has been available for seven years
BT Media and Broadcast is managing the channel’s distribution into London’s BT Tower via its dedicated, high capacity Global Media Network (GMN), and fully manage the uplink and downlink of the signal to and from the satellite.
Viacom18 broadcasts more than 36 channels in India, including Colors, MTV India International, Rishtey, News 18 India, 5 Colors regional Services and ETV Telegu.
Commenting on the HD feed, Sudhanshu Vats, Group CEO, Viacom18 said, “Over the past few quarters we have been focused on accelerating the expansion of our global footprint. Our maiden association with British Telecom will take our flagship channel COLORS HD into the homes of Sky TV subscribers, providing them with access to not only the best of Indian content but also an enhanced viewing experience.”
BT Media and Broadcast is very active in the Asia-Pac region, where the bulk of its business involves carrying local TV channels across it GMN for distribution to people of Asian origin in UK, Europe, USA and Canada, where they are broadcast to air by companies such as Sky, Comcast, DirecTV, Dish and Rogers Cable. Currently, BT Media and Broadcast carries more than 100 TV channels from India for this purpose alone.
