Most of the current DVB-T households (44.1%) in Germany want to move to successor system DVB-T2 rolled out from March 29, 2017, but some are looking for alternatives such as OTT.
Almost a quarter (21.6%) are still undecided and 18% have already made the move to DVB-T2. They either have a TV set with an integrated DVB-T2 receiver (13%) or a DVB-T2 set-top-box (4,5%).
Some viewers use the upcoming transition through which – in most cases – they require new reception equipment to move to another TV infrastructure: 12.6% of DVB-T households want to use OTT providers such as Zattoo, Magine TV or TV Spielfilm live, 11.7% a cable TV subscription, 10.8% DTH satellite and 3.6% IPTV.
This is the result of a survey market research company TNS Infratest conducted in January 2017 among more than 1,000 people between 14 and 69 years of age in Germany on behalf of internet TV provider Zattoo.
Around 10% of the participants said that they currently receive DTT. This corresponds with 3.4 million households. In urban areas, the share of DTT households amounts to between a quarter and a third of TV households.
If almost 13%, corresponding with one in seven DVB-T viewers, moves to TV streaming over the internet, OTT providers would gain between 450,000 and 500,000 new customers. The interest in OTT is particularly high among people between 30 and 49 years of age. One in five in this age group wants to move to TV streaming services.
“Slowly, but surely, TV streaming establishes itself as an equal alternative in particular to terrestrial and satellite television,” said Jörg Meyer, Chief Officer Content & Consumer at Zattoo. “For people already streaming music and movies on demand today, it’s only a small step to also receive TV channels over the internet in future.”
