Internet TV platform Magine TV wants to follow the example of its competitor Zattoo and create a B2B unit in addition to its B2C activities.
As an OTT enabler, Magine Digital Media will offer Magine TV’s technical platform for web-TV streaming as a scalable out-of-the-box solution to infrastructure operators, platform operators and content providers.
Olaf Kroll, currently Country Manager of Magine TV Deutschland, will take on a new role as Executive Vice President in the new B2B unit. His successor as the head of Magine TV Deutschland will be Christoph Urban, Vice President Marketing of Magine TV Germany & Sweden.
“We are very confident that we will be able to also benefit from the growing OTT market on the B2B side with Magine Digital Media, both in Germany and in international markets,” Kroll said in Berlin. “As an operator with an existing, successful B2C service, we hold a strong competitive advantage over most providers of comparable solutions.”