New data reveals 46% of streaming couples around the world are watching ahead of their partners and most only plan to cheat more.
Defined as watching a TV show ahead of your significant other, Netflix cheating was first uncovered in a study in the US in 2013. Four years later, cheating has increased three times and has become a common behaviour around the world. This behaviour only continues to grow with 60% of consumers saying they’d cheat more if they knew they’d get away with it. And once you cheat, you can’t stop: 81% of cheaters are repeat offenders and 44% have cheated 3+ times.
Cheating happens all over the world….though it varies a bit by country. The most cheaters are in Brazil and Mexico where 57%-58% of streaming couples have cheated, respectively. The most loyal viewers are in Netherlands (73% have not cheated), Germany (65%) and Poland (60%).
While no show is off limits, top cheating temptations are The Walking Dead, Breaking Bad, American Horror Story, House of Cards, Orange Is The New Black, Narcos, and Stranger Things.
