Only one third of Polish viewers are aware of the new TV channels available on the recently launched multiplex MUX-8.
Furthermore, according to a study named Projekt Cyfrowizja lll undertaken by MEC, most viewers would like to see the TVP documentary channel TVP Dokument carried by the multiplex.
MUX-8 offers viewers four new channels, of which Nowa TV has the highest recognition (37.7%) among DTT viewers and Zoom TV (34.5%) the lowest.
The two other channels – Metro and WP – have figures of 35% and 34.9% respectively.
Interestingly, even among DTT viewers only just over half (50.9%) are aware of the four new channels carried by MUX-8.
TVP also has capacity on MUX-8 and after identifying TVP Dokument as the channel they would most like to see from the broadcaster on the multiplex, viewers also spoke favourably of TVP Seriale (45.3%), TVP Sport (40.1%) and a TVP lifestyle channel (32.4%).
