A number of new HbbTV features will shortly be introduced in the Czech Republic through the 2.0 standard.
According to the national transmission company CRa, they will include time synchronisation, which will allow for an interactive relationship between advertisers and viewers.
HbbTV 2.0 will also see the introduction of multiscreen and give viewers the option of making purchases directly from their TV screens.
CRa adds that there are already over one million HbbTV connected TV sets in the Czech Republic, with the number set to rise to 2.44 million by 2020.