The Bulgarian advertising agency Piero 97 has filed a complaint against the broadcaster bTV Media with the country’s Commission for Protection of Competition (CPC).
According to Capital, it alleges that bTV Media has abused its stronger position when negotiating advertising agreements.
It adds that neither party has agreed to comment about the case, for which the CPC is expected to announce proceedings in the next few days.
Industry sources believe that Piero 97 owes bTV Media a large sum of money, running into several million leva, for broadcast advertising and has filed the complaint as a preventative move.
Interestingly, bTV Media has been linked for some time with Krasimir Gergov, who is also a minority shareholder in the broadcaster, which is majority owned by Central European Media Enterprises (CME).
bTV Media is one of the leading broadcasters in Bulgaria and is headed by Florian Skala, who took over from Pavel Stanchev late last year.