Tele Columbus, Germany’s third largest cable operator, is deploying the app platform developed by Netherlands-based service provider Metrological as part of its recently launched AdvanceTV multiscreen service.
The next-generation 4K platform comprises linear TV channels, video-on-demand services, an electronic programme guide and Wi-Fi integration of tablets and smartphones.
Metrological is powering the AdvanceTV smart app portal delivering app and internet content which contains a wide selection of premium apps that Tele Columbus is able to source from and publish in the app store in real-time.
“Tele Columbus’ AdvanceTV opens up a new dimension of television enabling consumers to enjoy their content on the main TV screen or second screens in a single viewer experience,” said Stefan Beberweil, chief marketing officer of Tele Columbus. “Metrological’s cloud-based TV application solution allows us to offer relevant apps and internet content as an added value to our customers.”
Metrological’s app platform enables operators to set up a branded app store using a cloud-based back-end. They can access the company’s app library containing over 300 apps or build their own apps with an open software development kit.
