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Sky to launch Sky Store in Germany

January 26, 2017 20.13 Europe/London By Jörn Krieger

Sky wants to launch its transactional movie service Sky Store in Germany and Austria this year.

The announcement was made Thursday during the pay-TV broadcaster’s presentation of its latest results. The digital video store enables viewers to rent or purchase films and series. If they opt for a purchase, they will receive a copy on DVD in the post addition to the direct download link. It also is available on their set-top box, even if they swap out the unit for another model.

Sky Store launched in the UK in April 2014 for Sky subscribers. Since April 2015 it has been available to anyone, whether Sky subscriber or not.

Sky also announced to roll out its streaming service Sky Ticket onto further devices and platforms. Sky Ticket makes Sky’s movie, sports and entertainment offering available to viewers in Germany and Austria via internet without a long-term subscription – effectively a version of Now TV.

In another announcement, Sky said it will offer its complete pay-TV platform as an OTT service in future, giving viewers an alternative to cable, satellite and IPTV. The service, based on next-generation box Sky Q, is expected to launch in the UK in 2018, followed by Germany, Austria and Italy.

The number of Sky subscribers rose in the second half of 2016 in Germany and Austria by 231,000 to 4.86 million. The revenues generated in both countries increased by 10% to £907 million (€1.06 billion). The operating loss was reduced from £41 million to £11 million (€13 million).

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Filed Under: Editor's Choice, Newsline, On Demand/VOD, OTT, Platforms, Top Story Tagged With: Germany, Sky, Sky Q, Sky Store, Sky Ticket Edited: 30 January 2017 11:34

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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