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Deutsche Telekom secures 3rd division Bundesliga rights

January 26, 2017 11.09 Europe/London By Jörn Krieger

German telco Deutsche Telekom has acquired the exclusive pay-TV rights for all games of the third-division Bundesliga and women’s Bundesliga from German football association Deutscher Fußball-Bund (DFB).

The agreement of which financial details have not been disclosed comprises the global live and highlights rights covering four seasons of the 3rd league from 2018/19 and five seasons of the women’s league from 2017/18 including the option for a 1-year extension in both cases.

Deutsche Telekom plans to show all games of the 3rd league as well as top games of the women’s league live and in HD quality on its IPTV platform Entertain TV, on the internet and mobile TV. Further details regarding the offer and the pricing will be announced at a later stage.

The TV rights were previously held by public broadcaster ARD which used to show many games on its regional channels. They will continue to transmit a smaller number of matches.

Deutsche Telekom left the latest battle for the pay-TV rights of the first-division and second-division Bundesliga empty-handed as Sky Deutschland and Eurosport won the tender.

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Filed Under: Distribution, IPTV, Mobile TV, Newsline, OTT, Platforms Tagged With: ARD, Bundesliga, Deutsche Telekom, DFB, Entertain TV, Rights Edited: 26 January 2017 11:09

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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