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Sport1 launches new HbbTV service

January 23, 2017 10.02 Europe/London By Jörn Krieger

German commercial sports broadcaster Sport1 has launched a new HbbTV service offering additional content accompanying its TV programmes.

Through the red button on the remote control, viewers can access videos from 10 categories, for example football clips from the Bundesliga, Primera Division, Serie A, Ligue 1 and UEFA Europa League, highlights from football discussion show Doppelpass or complete episodes of documentary series Die PS-Profis – mehr Power aus dem Pott and Hamburger Autoperlen.

The precondition is a smart TV set suitable for multimedia standard HbbTV. This is the case with more than 90% of all new TV sets.

The service is free of charge and financed by advertising. Through addressable TV solutions, clients can place interactive and personalised advertising for individual target groups.

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Filed Under: Editor's Choice, HbbTV, Newsline, TV Tagged With: Bundesliga, HbbTV, Red Button, Sport1, videos Edited: 24 January 2017 10:40

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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