Speaking in Seville at the start of filming of La Peste, an original production in which the company will invest €10 million, he provided an outline of its pay-TV strategy.
Gilpérez said: that it had presented Movistar+’s original production strategy a year ago and was now embarking on a race that would turn Telefónica into a content creator.
He added that TV, together with fibre and mobile networks, is now a pillar in Telefónica’s strategy. Having the best TV proposal within Fusion allows the company to incorporate a unique differentiating element into its converged offer and provide additional value to its network.
When asked about the pay-TV sector Gilpérez said Telefónica’s involvement had boosted a market that had been stagnant, with average penetration even now, at 33%, still far below that of other European countries. Telefónica, which has 3.7 million pay-TV customers and a market share if 66%, has already made a significant contribution to its growth.
Gilpérez added Movistar + would soon become the main hub of original content in Spanish and that Telefónica would spend $70 million on the production of 10 new series in one year.