A+E Networks UK has entered into a new strategic ad sales partnership with the Romanian group Thematic Channels.
According to Business Review, it will support A+E Network’s ad sales activities in the country for its flagship channel History.
Commenting on the development, Luke Duffy, VP of advertising sales at A+E Networks UK, said: “We are excited to partner with Thematic, the leading sales house for third party channels. With their proven track record of delivering highly-effective strategies across Romania, we’re confident Thematic will help us identify and deliver even more valuable opportunities for History, our top brand in this important market”.
Radu Budes, managing partner at Thematic Channels, added: “We are thrilled to represent A+E Networks in Romania. History has been covering a leading position within the factual entertainment industry over the past four years in Romania. Thanks to its young and educated viewers, History holds one of the best demographics within the entire TV market. Thematic Channels’ portfolio allows advertisers to access high quality viewers”.
History is currently distributed by Digi, Telekom Romania, UPC, iNws IPTV and Orange TV to over 5.3 million homes in Romania.