MegaFon re-launched the service at the end of 2015 as part of an extended subscriber offering. It is now available across multiple platforms, including mobile, web and smart TV, and offers a combination of subscription VOD solutions.
To ensure smooth and seamless delivery of the OTT service, MegaFon selected a suite of Elemental video processing and delivery solutions, with the Elemental systems installed on the company’s premises in Moscow.
According to Andrey Kushnarev, head of video streaming at MegaLabs, the development division of MegaFon, “With Elemental’s solution, we have created a reliable and scalable OTT platform that enables us to seamlessly support the expectations of our expanding user base.
“It has proven its effectiveness during our three major seasonal advertising promotions that generated a huge increase in simultaneous connections to our OTT platform. As a result, we managed to significantly extend the number of paid subscriptions, and provided our clients with the constant OTT stream quality at any time.”