BBC Worldwide is launching a new global entertainment channel for the cruise ship market.
BBC HD will go live through Global Eagle Entertainment’s (GEE) MTN TV network, with P&O Cruises and Cunard being the first to offer this to their guests.
The mixed genre channel will screen shows including Eastenders, Holby City and Casualty close to their UK broadcast.
Zina Neophytou, Vice President, Out of Home, BBC Worldwide said: “There has always been a strong demand for BBC content within the travel and hospitality sectors including cruise ships so launching a bespoke global entertainment channel on MTN TV alongside BBC World News is an obvious step. BBC HD will be the one-stop shop for the best of British TV content.”
BBC HD complements BBC World News, which launched on MTN TV in 2010 and is available on cruise ships throughout the world.
“The BBC was our initial launch partner when MTN TV was rolled out in 2010, and once again they are leading the way in pioneering more TV programming choices for cruising passengers around the world,” said Walé Adepoju, Executive Vice President, Media & Content at GEE. “The addition of the BBC HD channel is part of our expansion plan for MTN TV to provide more entertainment options relevant to today’s cruising market.”
As the launch customer BBC HD will be available on all P&O UK and Cunard ships with the channel also becoming available to the wider cruise industry in due course.