On Sunday, January 8, for the first time, the NBA has streamed a regular-season game via Facebook Live.
The NBA streamed the live feed of the Sacramento Kings-Golden State Warriors matchup to fans in India across the Facebook Pages of the NBA, the Kings and the Warriors. This game marks the Kings’ fourth annual Bollywood Night, a celebration of traditional Indian culture, cinema and music.
The Facebook stream featured the league’s newly released NBA Mobile View feed, delivering a closer shot of the action optimised for viewing on the smaller screens of tablets and phones.
“We are excited to once again take part in an innovative league initiative that will provide a unique experience for our fans in India,” said Warriors President & COO Rick Welts.
“We are always looking for ways to utilize technology for opportunities to connect with our diverse group of fans throughout the world and are thrilled to engage with our followers in India tomorrow night.”
