AMC Networks International (AMCNI) and the United Group, the largest alternative provider in the Balkans region, have entered into a strategic agreement.
Under it, AMC is now available in the basic cable package of Serbia Broadband in Serbia and is offered to Total TV subscribers in Serbia, Macedonia, Bosnia and Herzegovina, Montenegro and Slovenia. This has expanded AMC’s distribution to all United Group platforms, making its services available to one million new homes in the Balkans.
As part of the partnership, another AMCNI CE channel, the children’s Minimax will be carried to new households in Bosnia, in Telemach Bosnia’s Digital Start package, on top of its existing coverage. With this, Minimax will have complete distribution on United Group cable and DTH platforms throughout the whole Balkan region.
Commenting on the agreement, Mike Moriarty, president of AMC Networks International, CE & UK, said: “We are very pleased to broaden our strategic partnership with United Group, as widening our flagship channels’ distribution on their platforms is a significant step for both AMC’s and Minimax’s regional expansion. We see the Balkan region as one of the fastest growing pay TV markets in Europe and it is a main priority for us to continue the development in this region in 2017”.
Suzana Radosevic, content management director of United Group, added: “We are pleased to partner with AMC Networks International – Central Europe to bring AMC to all our platforms. The channel’s premium original series content is a perfect addition to our diverse channel lineup and will further strengthen our rich offering to our audience”.
