Hungarian broadcasters aired fewer new commercials in H1 2016 than the corresponding period the previous year.
At the same time, reports the regulator NMHH, most commercials continued to target female viewers, while product placement was most used on Saturdays and least on Fridays.
The NMHH examined the output of 34 TV channels, including those operated by the public broadcaster and leading national commercial stations RTL Klub and TV2.
It found that the average number of new commercials per channel in the period January-June 2016 was 78, down from 91 a year earlier.
Over three-quarters (78.2%) of ads were aimed at female viewers, while the average length of commercials was 24.2 seconds, up from 24 seconds a year earlier.
