Italian public broadcaster Rai has launched a new version of its catch-up OTT service RaiPlay for smart TVs.
People watching the linear broadcasts if Rai can push the blue button on their remote control to activate the service, which offers a choice of Rai programming including movies and series.
For the moment, Rai is using MHP to deliver the sign al, but will use HbbTV once the standard is introduced in Italy.
Last September, Rai also launched the RaiPlay app for mobile devices, replacing the former Rai TV app. The broadcaster said that since four million downloads were reached.