Viasat World will launch its first-ever female skewing entertainment channel Viasat Life in Africa on January 2, 2017.
The service, which is aimed at yound families with kids and adults aged 25 to 49, will make its debut on StarTimes, Wanachi Group’s triple-play platform Zuku and Intelvision.
Commenting on the development, Karin Heijink, VP of products and channels, Viasat World, said: “We are extremely excited about launching Viasat life on StarTimes, it represents a thrilling new chapter in our development as a global broadcaster.
“With its aspirational style of programming, featuring big names from the worlds of food, fashion, movies and music, we believe Viasat Life will resonate with audiences across Africa.”
Michael Dearham, StarTimes VP and MD of Media Division, added: “We are very pleased to welcome Viasat Life in our platform, reflecting the ambition of StarTimes to always offer more diversified high quality content”.
Viasat Life will join Viasat World’s portfolio of flagship channels Viasat Explore, Viasat History and Viasat Nature, which are already broadcast on StarTimes.
