He will begin the new role in January, based in Paris, and report directly to Peter Hutton, CEO, Eurosport.
Ross is charged with the successful delivery of the Olympic Games across Europe and will lead on all production, logistics and organisational aspects of the planning for the Games. With a particular focus on Germany, Norway and Sweden, his goal will be to ensure that viewers enjoy the ultimate experience on Discovery and Eurosport’s extensive network of channels and consumer products, to bring an immersive and localised approach to fans across all screens.
He joins from UEFA, where he delivered EURO 2016 as head of production, having managed the live host broadcast of the EURO since 2008.
Ross was also responsible for the delivery of several broadcast and digital innovations, across all UEFA competitions – from the UEFA Champions League to the newly centralised European qualifiers – including pioneering 4k and virtual reality 360 degrees filming and UEFA’s multi-platform ‘Next Generation Services’.
Prior to UEFA, he was a senior producer and live director at IMG Media, where he spent 12 years working across their sports programmes and projects, including magazine shows for ATP and the Premier League.
Commenting on the appointment, JB Perrette, president and CEO, Discovery Networks International, said: “On day one, Bernie will take our team to a new level of excellence. His world class experience in sports production and relentless pursuit of innovation will help us deliver the ultimate Olympic Games experience”.
Peter Hutton added: “Eurosport will bring to life the stories that matter most for viewers, whether it is in markets such as Germany, where Eurosport is the exclusive home of the Olympic Games, or in other European countries where we will work alongside national broadcasters. For our production team the scale of the challenge and the size of the opportunity is huge as we continue to transform our brand. In Bernie, we have someone who will drive this operation with knowledge and experience on both linear and digital platforms across Europe”.
Ross said, “Following a successful 11 years at UEFA, I am delighted to take this opportunity to ensure that the Olympic Games captivates as wide an audience as possible across Europe, bringing a differentiated approach and to delivering engaging coverage across all screens. With Discovery’s commitment in the Olympic Games, along with other premium sports rights, this is clearly a transformative period for the business, thrilling fans across Europe and bringing the ultimate sporting spectacle to life through a redefined viewer experience”.