My5, the Channel 5 on demand service, is being added to Chromecast.
Viewers will be able to stream content from the My5 service from the phones or tablets to their TVs via the Google media streaming device.
In addition to Channel 5 itself, 5STAR, 5USA and Spike, alongside My5 exclusives are all included.
“Today’s announcement builds on My5’s position as the most widely distributed commercial broadcaster VOD service in the UK.” commented James Tatam, Director of Digital Media & Commercial Development for Channel 5 “Chromecast is a fantastic device and by utilising this technology to broaden out My5’s reach and availability, we’re giving our viewers even more choice and flexibility when it comes to their favourite content.”
Over the last 12 months, Channel 5 has grown the use of its on demand content by 25%.
Edward Kenney, Head of Chromecast Partnerships, UK at Google said: “Channel 5 has built a great VOD offering, and with Google Chromecast, viewers can stream everything they love from My5 to the big screen, directly from their phone or tablet. Users will be delighted with the addition of My5 to the broad list of services already available on Chromecast.”
Included on My5 is some of Channel 5’s most popular content including Celebrity Big Brother, The Yorkshire Vet and Gotham, to Lip Sync Battle UK, GPs: Behind Closed Doors and The X-Files.
The content line-up is further bolstered by My5 exclusives, including upcoming Australian relationship drama Wonderland which starts in January.
