The service will offer three video streaming services – DirecTV Now, Freeview and Fullscreen, which is “rules-free TV for the more than 20 million US households who have dropped cable or are flirting with cutting the cord.” People do not have to be an AT&T subscriber to buy the service. The move into OTT by AT&T was first announced in March 2016.
The Fullscreen package brings more than 1,500 hours of ad-free premium scripted and unscripted original series, TV shows and films licensed from studio partners for mobile from Fullscreen Media.
Packages start at $35 per month for 60+ channels, with a top-tier product at $70 per month for 120+ channels. There is also a free version, Freeview, which will act as a sampler of the paid services.
AT&T has signed programming agreements with nearly all major networks (ABC, Fox, NBC) with the exception of CBS and Showtime, but talks are still going on.
“We’re extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way,” said John Stankey, CEO, AT&T Entertainment Group.
“Our new customer-centric offers show that mobility and entertainment are better together.”
DirecTV Now will be available at launch through Amazon Fire TV and Fire TV Stick, Android mobile devices and tablets, iPhone, iPad and Apple TV, Chromecast (Android at launch; iOS in 2017), Google Cast-enabled LeEco ecotvs and VIZIO SmartCast Displays, and on Internet Explorer, Chrome and Safari web browsers.
In 2017, AT&T plans to add more devices to the lineup including Roku streaming players and Roku TV models, Amazon Fire tablets, and smart TVs from Samsung and other leading brands.